FIJIFILM PHILIPPINES PIVOTING FOR INNOVATIVE HEALTHCARE

 Philippines - Fujifilm Philippines, one of the most trusted leaders in imaging solutions, continues its commitment to enhancing healthcare in the Philippines by conducting health outreach programs in various parts of the country.

Masahiro Uehara, Fujifilm Philippines President, said the Japanese company will partner with local government units to provide free medical consultations and diagnostic tests to communities using their innovative medical equipment. These include the FDR nano and FDR GO Plus for tuberculosis screening and X-ray.

"As part of our corporate social responsibility and commitment to adapting to the changing times, Fujifilm Philippines is taking action by implementing social initiatives to aid Filipinos and local government units. Through these outreach programs, we want to show our dedication toward the betterment of communities," he said.

Uehara noted that Fujifilm Philippines will first go to Majayjay, Laguna to kick off the outreach program and provide medical assistance to around 300 individuals.

"Majayjay is committed to providing quality healthcare to its citizens and its commitment makes it an ideal site to launch our health outreach program," he explained.

During the event, Fujifilm Philippines will also turn over medical kits, including sphygmomanometers and thermometers, to the local government of Majayjay to augment the local health centers' medical instruments.

"We are committed to providing medical assistance to communities in need. At the same time, we look forward to launching more programs that will benefit more Filipinos," Uehara added.

Pivoting to healthcare

Fujifilm Philippines started its Medical Systems business in 2012 offering five of its pillar products starting from Digital X-ray Systems, Computed Radiography Systems, Medical Informatics, Dry Imaging Printers, and X-ray Imaging Films. Introduction of these products paved the way to establish Fujifilm Brand.

In 2013, the business expanded to include Ultrasound Systems, Dry Chemistry, Digital Flat Panel Detectors, Endoscopy Systems, and Digital Mammography Systems. Fujifilm then become one of the most competitive brands in the market as it continuously increases its installation around the Philippines.

Moreover, with FUJIFILM Corporation's latest acquisition of Diagnostic Imaging-related Business of Hitachi, Ltd in 2021. Fujifilm Philippines now offers a comprehensive product lineup covering CT, MRI, X-ray, ultrasound systems, endoscopy, in-vitro diagnostic systems Pictures Archiving and Communications System (PACS).

At the height of the pandemic, Fujifilm Philippines helped healthcare workers identify and monitor COVID-19 patients through a mobile X-ray system called the FDR Go PLUS.

Another innovative medical instrument is the FDR nano, a mobile device for high-quality X-ray imaging. Unlike the traditional mobile X-ray, which is around 500 kilograms, the FDR nano only weighs 90 kilograms. Its compact design makes it easy to use and ideal for confined spaces.

Uehara said Fujifilm Philippines is dedicated to developing new technologies to produce exceptional products and facilitate the treatment of patients.

'Never stop' campaign

Besides health outreach programs, Fujifilm Philippines will also conduct basic photography training for young adults highlighting Fujifilm’s mirrorless cameras and Instax. The training will be facilitated by Ms. Jam Ramos, instructor at Federation of Philippine Photographers Foundation (FPPF) and a part-time multimedia teacher.

In 2020, Fujifilm Philippines launched the Fujifilm Online Academy, where professionals provide free training on photography, videography, and vlogging. Fujifilm will also put on display its various camera products including mirrorless cameras and Instax to provide a hands-on experience for the participants.

As part of its "Never Stop" global brand campaign, Fujifilm offers a diverse selection of products and services, such as Healthcare (medical equipment and pharmaceuticals), Materials (data storage media, electronic materials, sensor films for touch panels, film for LCD monitors, inkjets, and graphic systems), Business Innovation (office printers, digital production printers, and business solutions) and Imaging (instant photography/instax and advanced digital cameras).

Established in 2012 as a sales subsidiary of Fujifilm's regional headquarters in the Asia Pacific, Fujifilm Philippines is committed to promoting sustainability and addressing social issues through developing innovative products, services, and technologies.

For more information about Fujifilm Philippines, visit www.fujifilm.com/ph.